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Role Description

secretariat

Cluster	Education
Agency	NESA
Division/Branch/Unit	Clarence street
Role Number	TBC
Classification/Grade/Band	Clerk Grade 7/8
Senior executive work level standards	Not Applicable
ANZSCO Code	224412
PCAT Code	TBC
Date of Approval	27 October 2024
Agency Website	https://educationstandards.nsw.edu.au/wps/portal/nesa/home

Agency overview

About Destination NSW
Destination NSW (DNSW) is the lead agency, champion and voice for the visitor economy within the NSW Government.

Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry.

Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.

Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.

See https://www.destinationnsw.com.au for further details.

Division overview
The Events business unit is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney as the events capital of the Asia-Pacific. Investing in a world-class events calendar to maximise the economic and social benefits to NSW is a key strategic pillar of the Visitor Economy Strategy 2030.

Primary purpose of the role

The Associate Director, Investment – Sporting Events is responsible for identifying and recommending to the Director, event investment and development opportunities for major sporting events in Sydney and across NSW. The role is also responsible for the ongoing contract management of secured events with event owners in consultation with the Director and the Destination NSW Corporate Services team.

The Ideal Candidate

You are a strategic thinker. Identifies, reimagines, illustrates, and builds out ideas, avoiding the rhythm of entrenched practices and processes.
You are a trusted advisor. Providing high quality, insightful and strategic advice, and recommendations to the leadership team on issues and initiatives. Attention to detail to ensure a quality outcome.
You are a collaborator. Actively develops relationships and engages with a wide range of internal and external stakeholders.
You are a self-starter. Identify opportunities to drive high performing outcomes to ensure people are central to all that DNSW does.
You are innovative. Thinking creatively and drawing on world-leading best practice to provide innovative solutions.

Key accountabilities

• Proactively develop and maintain strong industry engagement, and in consultation with the Director identify new event investment opportunities and, development of the existing events portfolio of sporting events.
• Support the Director in bidding processes for major events including engagement and negotiation with stakeholders, development of bid strategies and production of supporting collateral as required.
• Review and evaluate event proposals, coordinating and conducting specialist feasibility studies to assess the viability of event opportunities, economic impact assessments, budget evaluations and marketing strategies. Make recommendations to the Director on the viability, benefits, and feasibility of events consistent with Destination NSW’s major event strategy and strategic objectives.
• Prepare high quality Event Investment Submissions and briefing notes presenting strategic recommendations as to the event’s suitability when measured against Destination NSW corporate objectives and strategic outcomes. Prepare advice, information and analytical reports and provide these to the Director for senior management and the Board to undertake effective decision making.
• In consultation with the Director manage the negotiation of contracts, funding and in-kind contributions with event owners and promoters across a portfolio of events; and the type and quantum of benefits to be provided to Government in return for investment. Ensure contracts reflect the strategic outcomes required.
• Oversee the management of event contracts throughout the life cycle from contractual outcomes, monitoring and reporting on progress of the event to post-event evaluations and assessment of results in accordance with the Strategic Investment Agreements with Event Owners. Ensuring event investment is maximised, contractual benefits fully leveraged, and positive stakeholder relationships are maintained.
• Coach and manage a team of professionals and support a high performance and collaborative culture across the team.
• Support the Business Operations team to develop and manage effective and efficient processes and systems. This includes the event pipeline and assessment process, financial and contract management, database and records management, and organisational and Government reporting.

Key challenges

• Balancing a range of competing priorities and multiple projects in a constantly changing environment and working within very tight decision-making deadlines imposed by senior management, Government, and industry stakeholders.
• Maintaining knowledge of event industry and developing strategies for managing impediments to development in those industry sectors. Keeping abreast of relevant industry trends, programs and legislative requirements.
• Applying a high degree of analytical problem solving and creative reasoning skills to operate effectively in a rapidly changing and complex competitive environment and initiate and develop innovative ideas.

Key relationships

Who	Why
Internal
General Manager, Events & Extended Leadership Team	Work collaboratively to deliver on organisational objectives, strategies and business plans.
Director, Event Acquisition and Development – Sport & Destination Events	Receive guidance and professional support, provide advice and exchange information.
Business Units incl. Consumer Marketing and; Policy, Product and Engagement	Build and maintain strong relationships with key internal stakeholders across multiple business units. Work in partnership to ensure the successful delivery of contractual benefits, collaborate to ensure event investment benefits are fully leveraged and maximised to exceed strategic outcomes.
Direct Reports	Monitor and review performance, provide leadership and guidance, foster ongoing professional development
External
Key external stakeholders including national and international sporting federations, major event owners, promoters, sporting organisations, venues and facilities, event promoters, State and Local Government agencies – especially the Office of Sport and Ve	Develop and maintain effective relationships and open channels of communication to ensure the successful delivery of Major Events. Support the development and management of strong working relationships with relevant government departments and external stakeholders.

Role dimensions

Decision making

• Plan, lead and organise work to achieve agreed business objectives and performance criteria, within approved work plans.
• Acting autonomously and being proactive to deliver on priorities, referring matters requiring a higher level of approval to the Reporting Line Manager.

Reporting line

This role reports to the Director, Event Acquisition & Development – Sport & Destination Events.

Direct reports

1-4 direct reports.

Budget/Expenditure

Key knowledge and experience

• Proven experience in event acquisition, investment, and development with expertise in leveraging event investment to maximise economic and strategic benefits.
• Demonstrated experience in the development of event bid strategies and supporting collateral
•
• Demonstrated experience and flair for leveraging event assets to maximise marketing, brand and publicity outcomes.
• Superior stakeholder and relationship management skills and proven ability to identify, develop and maintain strategic partnerships with a broad range of partners including national and international sporting federations, major event owners, sporting organisations, venues and facilities, event promoters, State and Local Government agencies like the Office of Sport and Venues NSW.
• Public Sector experience and knowledge of the role of government in events acquisition is highly regarded.
• Demonstrated experience in financial management and reporting, contract management principles and best practice to align set outcomes within a public sector environment.
• Excellent written and verbal communication skills and ability to prepare and present correspondence, reports and briefs on complex and sensitive issues.
• Well-developed research and analytical skills with the ability to apply ongoing analysis to event investment and development opportunities.
• This position may have a requirement to work out of hours, and it may involve evening or weekend work including travel.

Essential requirements

• Appropriate tertiary qualifications or demonstrated equivalent, relevant professional experience in the events industry.

Capabilities for the role

The NSW public sector capability framework describes the capabilities (knowledge, skills and abilities) needed to perform a role. There are four main groups of capabilities: personal attributes, relationships, results and business enablers, with a fifth people management group of capabilities for roles with managerial responsibilities. These groups, combined with capabilities drawn from occupation-specific capability sets where relevant, work together to provide an understanding of the capabilities needed for the role.

The capabilities are separated into focus capabilities and complementary capabilities.

Focus capabilities

Focus capabilities are the capabilities considered the most important for effective performance of the role. These capabilities will be assessed at recruitment.
The focus capabilities for this role are shown below with a brief explanation of what each capability covers and the indicators describing the types of behaviours expected at each level.

FOCUS CAPABILITIES
Capability group/sets	Capability name	Behavioural Indicators	Level
	Act with Integrity Be ethical and professional, and uphold and promote the public sector values	Model the highest standards of ethical and professional behaviour and reinforce their use Represent the organisation in an honest, ethical and professional way and set an example for others to follow Promote a culture of integrity and professionalism within the organisation and in dealings external to government Monitor ethical practices, standards and systems and reinforce their use Act promptly on reported breaches of legislation, policies and guidelines	Advanced
	Value Diversity and Inclusion Demonstrate inclusive behaviour and show respect for diverse backgrounds, experiences and perspectives	Be responsive to diverse cultures, backgrounds, experiences, perspectives, values and beliefs Seek participation from others who may have different backgrounds, perspectives and needs Be open to different perspectives and experiences in generating ideas and solving problems Adapt well in diverse environments Respond constructively to feedback regarding observations of bias in language or behaviour	Intermediate
	Influence and Negotiate Gain consensus and commitment from others, and resolve issues and conflicts	Use facts, knowledge and experience to support recommendations Work towards positive and mutually satisfactory outcomes Identify and resolve issues in discussion with other staff and stakeholders Identify others’ concerns and expectations Respond constructively to conflict and disagreements and be open to compromise Keep discussions focused on the key issues	Intermediate
	Deliver Results Achieve results through the efficient use of resources and a commitment to quality outcomes	Seek and apply specialist advice when required Complete work tasks within set budgets, timeframes and standards Take the initiative to progress and deliver own work and that of the team or unit Contribute to allocating responsibilities and resources to ensure the team or unit achieves goals Identify any barriers to achieving results and resolve these where possible Proactively change or adjust plans when needed	Intermediate
	Think and Solve Problems Think, analyse and consider the broader context to develop practical solutions	Research and apply critical-thinking techniques in analysing information, identify interrelationships and make recommendations based on relevant evidence Anticipate, identify and address issues and potential problems that may have an impact on organisational objectives and the user experience Apply creative-thinking techniques to generate new ideas and options to address issues and improve the user experience Seek contributions and ideas from people with diverse backgrounds and experience Participate in and contribute to team or unit initiatives to resolve common issues or barriers to effectiveness Identify and share business process improvements to enhance effectiveness	Adept
	Technology Understand and use available technologies to maximise efficiencies and effectiveness	Champion the use of innovative technologies in the workplace Actively manage risk to ensure compliance with cyber security and acceptable use of technology policies Keep up to date with emerging technologies and technology trends to understand how their application can support business outcomes Seek advice from appropriate subject-matter experts on using technologies to achieve business strategies and outcomes Actively manage risk of breaches to appropriate records, information and knowledge management systems, protocols and policies	Advanced
	Project Management Understand and apply effective planning, coordination and control methods	Perform basic research and analysis to inform and support the achievement of project deliverables Contribute to developing project documentation and resource estimates Contribute to reviews of progress, outcomes and future improvements Identify and escalate possible variances from project plans	Intermediate
Occupation specific capability set
	Information and Data Produce asset information and data that supports decision-making and continual improvement.	Implement asset information and data management strategies that support decision-making and continual improvement Analyse and create insights from asset information and data in accordance with the organisation’s standards and processes Use and continually improve asset information technologies to carry out asset management processes Maintain and improve asset management knowledge sharing frameworks and activities	Level 2

Complementary capabilities

Complementary capabilities are also identified from the Capability Framework and relevant occupation-specific capability sets. They are important to identifying performance required for the role and development opportunities.

Note: capabilities listed as ‘not essential’ for this role are not relevant for recruitment purposes however may be relevant for future career development.

COMPLEMENTARY CAPABILITIES
Capability group/sets	Capability Name	Description	Level
	Display Resilience and Courage	Be open and honest, prepared to express your views, and willing to accept and commit to change	Highly Advanced
	Manage Self	Show drive and motivation, an ability to self-reflect and a commitment to learning	Advanced
	Communicate Effectively	Communicate clearly, actively listen to others, and respond with understanding and respect	Intermediate
	Commit to Customer Service	Provide customer-focused services in line with public sector and organisational objectives	Intermediate
	Work Collaboratively	Collaborate with others and value their contribution	Intermediate
	Plan and Prioritise	Plan to achieve priority outcomes and respond flexibly to changing circumstances	Adept
	Demonstrate Accountability	Be proactive and responsible for own actions, and adhere to legislation, policy and guidelines	Intermediate
	Finance	Understand and apply financial processes to achieve value for money and minimise financial risk	Intermediate
	Procurement and Contract Management	Understand and apply procurement processes to ensure effective purchasing and contract performance	Adept
Occupation specific capability set
	Strategy and Planning	Align asset management policy, strategy and planning to deliver government objectives.	Level 2
	Processes and Practices	Manage and integrate asset lifecycle activities by balancing cost, risk and performance to meet government objectives.	Level 1

Public Service Commission