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Role Description
secretariat
| Cluster | Education |
| Agency | NESA |
| Division/Branch/Unit | Clarence street |
| Role Number | TBC |
| Classification/Grade/Band | Clerk Grade 7/8 |
| Senior executive work level standards | Not Applicable |
| ANZSCO Code | 224412 |
| PCAT Code | TBC |
| Date of Approval | 27 October 2024 |
| Agency Website | https://educationstandards.nsw.edu.au/wps/portal/nesa/home |
Agency overview
About Destination NSW
Destination NSW (DNSW) is the lead agency, champion and voice for the visitor economy within the NSW Government.
Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry.
Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.
Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.
See https://www.destinationnsw.com.au for further details.
Division overview
The Events business unit is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney as the events capital of the Asia-Pacific. Investing in a world-class events calendar to maximise the economic and social benefits to NSW is a key strategic pillar of the Visitor Economy Strategy 2030.
Destination NSW (DNSW) is the lead agency, champion and voice for the visitor economy within the NSW Government.
Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry.
Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.
Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.
See https://www.destinationnsw.com.au for further details.
Division overview
The Events business unit is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney as the events capital of the Asia-Pacific. Investing in a world-class events calendar to maximise the economic and social benefits to NSW is a key strategic pillar of the Visitor Economy Strategy 2030.
Primary purpose of the role
The Associate Director, Investment – Sporting Events is responsible for identifying and recommending to the Director, event investment and development opportunities for major sporting events in Sydney and across NSW. The role is also responsible for the ongoing contract management of secured events with event owners in consultation with the Director and the Destination NSW Corporate Services team.
The Ideal Candidate
You are a strategic thinker. Identifies, reimagines, illustrates, and builds out ideas, avoiding the rhythm of entrenched practices and processes.
You are a trusted advisor. Providing high quality, insightful and strategic advice, and recommendations to the leadership team on issues and initiatives. Attention to detail to ensure a quality outcome.
You are a collaborator. Actively develops relationships and engages with a wide range of internal and external stakeholders.
You are a self-starter. Identify opportunities to drive high performing outcomes to ensure people are central to all that DNSW does.
You are innovative. Thinking creatively and drawing on world-leading best practice to provide innovative solutions.
The Ideal Candidate
You are a strategic thinker. Identifies, reimagines, illustrates, and builds out ideas, avoiding the rhythm of entrenched practices and processes.
You are a trusted advisor. Providing high quality, insightful and strategic advice, and recommendations to the leadership team on issues and initiatives. Attention to detail to ensure a quality outcome.
You are a collaborator. Actively develops relationships and engages with a wide range of internal and external stakeholders.
You are a self-starter. Identify opportunities to drive high performing outcomes to ensure people are central to all that DNSW does.
You are innovative. Thinking creatively and drawing on world-leading best practice to provide innovative solutions.
Key accountabilities
• Proactively develop and maintain strong industry engagement, and in consultation with the Director identify new event investment opportunities and, development of the existing events portfolio of sporting events.
• Support the Director in bidding processes for major events including engagement and negotiation with stakeholders, development of bid strategies and production of supporting collateral as required.
• Review and evaluate event proposals, coordinating and conducting specialist feasibility studies to assess the viability of event opportunities, economic impact assessments, budget evaluations and marketing strategies. Make recommendations to the Director on the viability, benefits, and feasibility of events consistent with Destination NSW’s major event strategy and strategic objectives.
• Prepare high quality Event Investment Submissions and briefing notes presenting strategic recommendations as to the event’s suitability when measured against Destination NSW corporate objectives and strategic outcomes. Prepare advice, information and analytical reports and provide these to the Director for senior management and the Board to undertake effective decision making.
• In consultation with the Director manage the negotiation of contracts, funding and in-kind contributions with event owners and promoters across a portfolio of events; and the type and quantum of benefits to be provided to Government in return for investment. Ensure contracts reflect the strategic outcomes required.
• Oversee the management of event contracts throughout the life cycle from contractual outcomes, monitoring and reporting on progress of the event to post-event evaluations and assessment of results in accordance with the Strategic Investment Agreements with Event Owners. Ensuring event investment is maximised, contractual benefits fully leveraged, and positive stakeholder relationships are maintained.
• Coach and manage a team of professionals and support a high performance and collaborative culture across the team.
• Support the Business Operations team to develop and manage effective and efficient processes and systems. This includes the event pipeline and assessment process, financial and contract management, database and records management, and organisational and Government reporting.
• Support the Director in bidding processes for major events including engagement and negotiation with stakeholders, development of bid strategies and production of supporting collateral as required.
• Review and evaluate event proposals, coordinating and conducting specialist feasibility studies to assess the viability of event opportunities, economic impact assessments, budget evaluations and marketing strategies. Make recommendations to the Director on the viability, benefits, and feasibility of events consistent with Destination NSW’s major event strategy and strategic objectives.
• Prepare high quality Event Investment Submissions and briefing notes presenting strategic recommendations as to the event’s suitability when measured against Destination NSW corporate objectives and strategic outcomes. Prepare advice, information and analytical reports and provide these to the Director for senior management and the Board to undertake effective decision making.
• In consultation with the Director manage the negotiation of contracts, funding and in-kind contributions with event owners and promoters across a portfolio of events; and the type and quantum of benefits to be provided to Government in return for investment. Ensure contracts reflect the strategic outcomes required.
• Oversee the management of event contracts throughout the life cycle from contractual outcomes, monitoring and reporting on progress of the event to post-event evaluations and assessment of results in accordance with the Strategic Investment Agreements with Event Owners. Ensuring event investment is maximised, contractual benefits fully leveraged, and positive stakeholder relationships are maintained.
• Coach and manage a team of professionals and support a high performance and collaborative culture across the team.
• Support the Business Operations team to develop and manage effective and efficient processes and systems. This includes the event pipeline and assessment process, financial and contract management, database and records management, and organisational and Government reporting.
Key challenges
• Balancing a range of competing priorities and multiple projects in a constantly changing environment and working within very tight decision-making deadlines imposed by senior management, Government, and industry stakeholders.
• Maintaining knowledge of event industry and developing strategies for managing impediments to development in those industry sectors. Keeping abreast of relevant industry trends, programs and legislative requirements.
• Applying a high degree of analytical problem solving and creative reasoning skills to operate effectively in a rapidly changing and complex competitive environment and initiate and develop innovative ideas.
• Maintaining knowledge of event industry and developing strategies for managing impediments to development in those industry sectors. Keeping abreast of relevant industry trends, programs and legislative requirements.
• Applying a high degree of analytical problem solving and creative reasoning skills to operate effectively in a rapidly changing and complex competitive environment and initiate and develop innovative ideas.
Key relationships
| Who | Why |
|---|---|
| Internal | |
| General Manager, Events & Extended Leadership Team |
|
| Director, Event Acquisition and Development – Sport & Destination Events |
|
| Business Units incl. Consumer Marketing and; Policy, Product and Engagement |
|
| Direct Reports |
|
| External | |
| Key external stakeholders including national and international sporting federations, major event owners, promoters, sporting organisations, venues and facilities, event promoters, State and Local Government agencies – especially the Office of Sport and Ve |
|
Role dimensions
Decision making
• Plan, lead and organise work to achieve agreed business objectives and performance criteria, within approved work plans.
• Acting autonomously and being proactive to deliver on priorities, referring matters requiring a higher level of approval to the Reporting Line Manager.
• Acting autonomously and being proactive to deliver on priorities, referring matters requiring a higher level of approval to the Reporting Line Manager.
Reporting line
This role reports to the Director, Event Acquisition & Development – Sport & Destination Events.
Direct reports
1-4 direct reports.
Budget/Expenditure
Key knowledge and experience
• Proven experience in event acquisition, investment, and development with expertise in leveraging event investment to maximise economic and strategic benefits.
• Demonstrated experience in the development of event bid strategies and supporting collateral
•
• Demonstrated experience and flair for leveraging event assets to maximise marketing, brand and publicity outcomes.
• Superior stakeholder and relationship management skills and proven ability to identify, develop and maintain strategic partnerships with a broad range of partners including national and international sporting federations, major event owners, sporting organisations, venues and facilities, event promoters, State and Local Government agencies like the Office of Sport and Venues NSW.
• Public Sector experience and knowledge of the role of government in events acquisition is highly regarded.
• Demonstrated experience in financial management and reporting, contract management principles and best practice to align set outcomes within a public sector environment.
• Excellent written and verbal communication skills and ability to prepare and present correspondence, reports and briefs on complex and sensitive issues.
• Well-developed research and analytical skills with the ability to apply ongoing analysis to event investment and development opportunities.
• This position may have a requirement to work out of hours, and it may involve evening or weekend work including travel.
• Demonstrated experience in the development of event bid strategies and supporting collateral
•
• Demonstrated experience and flair for leveraging event assets to maximise marketing, brand and publicity outcomes.
• Superior stakeholder and relationship management skills and proven ability to identify, develop and maintain strategic partnerships with a broad range of partners including national and international sporting federations, major event owners, sporting organisations, venues and facilities, event promoters, State and Local Government agencies like the Office of Sport and Venues NSW.
• Public Sector experience and knowledge of the role of government in events acquisition is highly regarded.
• Demonstrated experience in financial management and reporting, contract management principles and best practice to align set outcomes within a public sector environment.
• Excellent written and verbal communication skills and ability to prepare and present correspondence, reports and briefs on complex and sensitive issues.
• Well-developed research and analytical skills with the ability to apply ongoing analysis to event investment and development opportunities.
• This position may have a requirement to work out of hours, and it may involve evening or weekend work including travel.
Essential requirements
• Appropriate tertiary qualifications or demonstrated equivalent, relevant professional experience in the events industry.
Capabilities for the role
The NSW public sector capability framework describes the capabilities (knowledge, skills and abilities) needed to perform a role. There are four main groups of capabilities: personal attributes, relationships, results and business enablers, with a fifth people management group of capabilities for roles with managerial responsibilities. These groups, combined with capabilities drawn from occupation-specific capability sets where relevant, work together to provide an understanding of the capabilities needed for the role.
The capabilities are separated into focus capabilities and complementary capabilities.
Focus capabilities
Focus capabilities are the capabilities considered the most important for effective performance of the role. These capabilities will be assessed at recruitment.
The focus capabilities for this role are shown below with a brief explanation of what each capability covers and the indicators describing the types of behaviours expected at each level.
| FOCUS CAPABILITIES | |||
|---|---|---|---|
| Capability group/sets | Capability name | Behavioural Indicators | Level |
 |
Act with Integrity Be ethical and professional, and uphold and promote the public sector values |
|
Foundational |
| Manage Self Show drive and motivation, an ability to self-reflect and a commitment to learning |
|
Foundational | |
| Value Diversity and Inclusion Demonstrate inclusive behaviour and show respect for diverse backgrounds, experiences and perspectives |
|
Foundational | |
 |
Influence and Negotiate Gain consensus and commitment from others, and resolve issues and conflicts |
|
Foundational |
 |
Deliver Results Achieve results through the efficient use of resources and a commitment to quality outcomes |
|
Foundational |
| Think and Solve Problems Think, analyse and consider the broader context to develop practical solutions |
|
Foundational | |
 |
Technology Understand and use available technologies to maximise efficiencies and effectiveness |
|
Foundational |
| Project Management Understand and apply effective planning, coordination and control methods |
|
Foundational | |
| Occupation specific capability set | |||
 |
Information and Data Produce asset information and data that supports decision-making and continual improvement. |
|
Level 1 |
Complementary capabilities
Complementary capabilities are also identified from the Capability Framework and relevant occupation-specific capability sets. They are important to identifying performance required for the role and development opportunities.
Note: capabilities listed as ‘not essential’ for this role are not relevant for recruitment purposes however may be relevant for future career development.
| COMPLEMENTARY CAPABILITIES | |||
|---|---|---|---|
| Capability group/sets | Capability Name | Description | Level |
|
Display Resilience and Courage | Be open and honest, prepared to express your views, and willing to accept and commit to change | Foundational |
|
Communicate Effectively | Communicate clearly, actively listen to others, and respond with understanding and respect | Foundational |
| Commit to Customer Service | Provide customer-focused services in line with public sector and organisational objectives | Foundational | |
| Work Collaboratively | Collaborate with others and value their contribution | Foundational | |
|
Plan and Prioritise | Plan to achieve priority outcomes and respond flexibly to changing circumstances | Foundational |
| Demonstrate Accountability | Be proactive and responsible for own actions, and adhere to legislation, policy and guidelines | Foundational | |
|
Finance | Understand and apply financial processes to achieve value for money and minimise financial risk | Foundational |
| Procurement and Contract Management | Understand and apply procurement processes to ensure effective purchasing and contract performance | Foundational | |
| Occupation specific capability set | |||
|
Strategy and Planning | Align asset management policy, strategy and planning to deliver government objectives. | Level 1 |
| Processes and Practices | Manage and integrate asset lifecycle activities by balancing cost, risk and performance to meet government objectives. | Level 1 | |
